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Who we are

We are a consultancy which takes the care to truly understand our clients’ businesses and their objectives to ensure we develop the most effective campaigns.

We cut out the waffle, and working as an extension of our clients’ teams, focus on delivering relevant newsworthy content that we know the media will want to hear.

We are creative and disruptive with our campaigns and we instinctively embrace digital and social media.

We are results driven and as a consultancy with a strong journalistic background, you can trust us to deliver them.

Our clients become part of the national conversation.

Will Iredale – Managing Director

Will Iredale

Will Iredale – Managing Director

Iredale Communications — based in the heart of London’s Soho — was founded by former Sunday Times staff reporter Will Iredale, who spent almost a decade at the paper, working on its foreign desk, before moving to home news, covering investigations, general news and business.

In 2008 he joined MacLaurin Media — at the time one of the most established media management brands in Britain — where as a Director he advised many of the UK’s leading businesses, entrepreneurs and brands, before acquiring the corporate, media and health division of the company to form Iredale Communications in 2013.

Will has appeared on both national television and radio, and has contributed articles to a number of business and trade publications.  In his spare time writing provides an enjoyable diversion.  His first book, The Kamikaze Hunters, published in May 2015, was a Sunday Times top ten bestseller and has been published internationally.

Brian MacLaurin – Chairman

Brian MacLaurin

Brian MacLaurin – Chairman

Brian MacLaurin is one of the UK’s leading Public Relations operators.  Over the past two decades he has advised many leading companies such as Sony, Chrysalis and Northern & Shell and a variety of well known celebrities from the world of sport and show business.  He became well known through his speciality of handling high profile crisis management for a variety of clients.

After a career in journalism with newspapers and national broadcasters, MacLaurin founded his eponymous public relations agency in 1993 — building the MacLaurin brand into a multi-million pound business — before selling it to Hatch Group for more than £6m in 2001.  In 2005 he established a new niche consultancy whose clients included Global, one of the UK’s largest media and entertainment groups, Andrey Melnichenko, the Russian industrialist, and James Purdey & Sons, the British gun and rifle makers.

In 2013 — after 21 years in the business — MacLaurin sold his new agency to company directors, and joined Iredale Communications as Chairman in 2016.

Giles Kenningham – Associate

Giles Kenningham

Giles Kenningham – Associate

Iredale Communications has an affiliate relationship with Trafalgar Strategy, founded by Giles Kenningham MBE — previously Head of Press at Number 10 Downing Street during the David Cameron premiership. A former broadcast journalist, Kenningham is a public relations expert and crisis management specialist. He often appears in the media commentating on topical issues for the Telegraph, Guardian and Financial Times, and is also a regular studio guest on Bloomberg, BBC Radio 4, BBC1, ITV and Sky News.